As a senior writer at the digital creative agency Instrument, I work with brands like Google, Nike, Android, Samsung, and Sonos to create innovative experiences powered by devastatingly effective copy. Which is a fancy way of saying “I make good words.”
Scroll down to see a few of my projects, or check out my portfolio.
You can also find my writing at The Believer, StarTrek.com, WIRED, Tor.com, The Stranger, the Portland Mercury, and a slew of other sites. At the behest of the Pulitzer Prize Board, I have curated a selection of clips.
Nike
When Nike needed to supercharge their email campaigns, I crafted bold messaging for large-scale testing.
My messaging guidelines and branding concepts have boosted multiple Google initiatives — from podcasts to Google TV.
Android
My work with Android includes everything from video for Android.com to far-out concepts for experiential installations.
Sonos
With original audio scripts, headlines, and more, I helped Sonos’ partners see (and hear) the benefits of Sonos Radio.
Capital One
I worked with designers, researchers, and strategists to build future-state landing pages for Capital One’s top-rated app.
Samsung
I helped Samsung connect with younger families by focusing on aesthetics, innovation, and cross-channel campaigns.
Zwift
Following an ambitious site redesign, I collaborated with Zwift to streamline and sharpen their membership outreach.
Charge Bikes
For the all-electric relaunch of Charge Bikes, I built stories, taglines, and more for dotcom, video, and social.
Movie Madness
To celebrate its 30th anniversary, I investigated the arcane legend of America’s greatest video store.
Erik Henriksen | Writer and editor 