I’m Erik. I’m a writer and editor.

As a senior writer at the digital creative agency Instrument, I work with brands like Google, Nike, Android, Samsung, and Sonos to create innovative experiences powered by devastatingly effective copy.

Which is a fancy way of saying “I make good words.”

Select projects


My messaging guidelines and branding concepts are used by Google TV, podcasts, and more.

Three women running.


With bold copy and large-scale testing, I helped supercharge Nike’s massive email campaigns.


My work with Android has ranged from ambitious out-of-home video to far-out, experiential installations.

Two women dancing to music.


My audio scripts and site copy made Sonos’ partners see (and hear) the benefits of Sonos Radio.

A man in a virtual bicycle race.


Following a full site redesign, I sharpened and streamlined Zwift’s membership outreach.

A man doing laundry.


With a focus on innovation and aesthetics, I helped Samsung connect with younger families.

A bike riding down a dirt path.

Charge Bikes

For Charge Bikes’ all-electric relaunch, I crafted stories and taglines for dotcom and social.

People relaxing in a Capital One branch.

Capital One

My work reimagined the current and future-state landing pages of Capital One’s top-rated app.

The cover of a book about Movie Madness.

Movie Madness

I unearthed the arcane myths and strange legends of the world’s greatest video store.


My writing has also appeared at The Believer, StarTrek.com, The Stranger, Tor.com, WIRED, and more. As executive editor of the Portland Mercury, I covered politics, film, books, and just about anything else you can think of. Select clips below.





Those damn video games


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