I’m Erik Henriksen, an editor and writer in Portland, Oregon.

As a senior writer at the acclaimed digital creative agency Instrument, I work with companies like Google, Samsung, Nike, Sonos, and Capital One to create innovative brand experiences that are powered by devastatingly effective copy and razor-sharp strategy. Scroll down to see a few of my favorite projects, or check out my portfolio.

You can also find my writing at The Believer, StarTrek.com, the Portland Mercury, The Stranger, Tor.com, WIRED, and a slew of other sites. At the behest of the Pulitzer Prize Board, I have curated a selection of clips.

Three women running.


When Nike launched a digital marketing accelerator to supercharge their emails, I teamed up with designers and strategists to craft new messages for large-scale testing.

Two women dancing to music.


To help the home audio experts at Sonos show their partners the benefits of advertising on Sonos Radio, I worked with a creative team to build a dynamic and expressive landing page.

A man doing laundry.


Across channels — and to support multiple product launches — I helped imbue Samsung’s brand voice with an authentic relevance for millennial families.

A man in a virtual bicycle race.


Following an ambitious website redesign, I worked with online training program Zwift to rethink and redesign their email comms.

A point-of-view angle of a bike riding down a dirt path.

Charge Bikes

For the brand relaunch of Charge Bikes, I wrote headlines, taglines, and copy that served as a foundation for video, social, search and display ads, and more.

The book cover of Movie Madness: 30 Years Behind the Counter at Portland's Iconic Video Store.

Movie Madness

To celebrate the 30th anniversary of one of America’s last remaining video stores, I helped conceive, write, and edit a book about how the store began and why it endures.

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