I’m Erik Henriksen, an editor and writer in Portland, Oregon. In the market for top-shelf copywriting or brain-shatteringly brilliant editing? Let’s talk.

As a freelance copywriter, I’ve worked with the digital creative agency Instrument and brands like Nike, Samsung, Capital One, Sonos, Advent Tech, Charge Bikes, and Zwift to develop sharp D2C and B2B website copy, email strategy, ad copy, audio scripts, and more. Scroll down to check out a few of my favorite projects, or take a look at my portfolio.

You can also find my writing at The Believer, StarTrek.com, the Portland Mercury, The Stranger, Tor.com, WIRED, and a slew of other sites. At the behest of the Pulitzer Prize Board, I have curated a selection of clips.

Three women running.


When Nike launched a digital marketing accelerator to supercharge their emails, I teamed up with designers and strategists to craft new messages for large-scale testing.

Two women dancing to music.


To help the home audio experts at Sonos show their partners the benefits of advertising on Sonos Radio, I worked with a creative team to build a dynamic and expressive landing page.

A man doing laundry.


Across channels — and to support multiple product launches — I helped imbue Samsung’s brand voice with an authentic relevance for millennial families.

A man in a virtual bicycle race.


Following an ambitious website redesign, I worked with online training program Zwift to rethink and redesign their email comms.

A point-of-view angle of a bike riding down a dirt path.

Charge Bikes

For the brand relaunch of Charge Bikes, I wrote headlines, taglines, and copy that served as a foundation for video, social, search and display ads, and more.

The book cover of Movie Madness: 30 Years Behind the Counter at Portland's Iconic Video Store.

Movie Madness

To celebrate the 30th anniversary of one of America’s last remaining video stores, I helped conceive, write, and edit a book about how the store began and why it endures.

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