As a senior writer at the digital creative agency Instrument, I work with brands like Google, Nike, Android, Samsung, and Sonos to create innovative experiences that are powered by devastatingly effective copy. Which is a fancy way of saying “I make good words.”

Scroll down to see a few of my projects, or check out my portfolio.

You can also find my writing at The Believer,, the Portland Mercury, The Stranger,, WIRED, and a slew of other sites. At the behest of the Pulitzer Prize Board, I have curated a selection of clips.

Three women running.


When Nike needed to supercharge their email campaigns, I crafted bold messaging for large-scale testing.


My messaging guidelines and branding concepts have boosted multiple Google initiatives — from podcasts to Google TV.


My work with Android includes everything from video for to far-out concepts for experiential installations.

Two women dancing to music.


With original audio scripts, taglines, and more, I helped Sonos’ partners see (and hear) the benefits of Sonos Radio.

Capital One

I worked with designers, researchers, and more to build future-state landing pages for Capital One’s top-rated app.

A man doing laundry.


I helped Samsung connect with younger families by focusing on aesthetics and innovation in cross-channel campaigns.

A man in a virtual bicycle race.


Following an ambitious site redesign, I collaborated with Zwift to streamline and sharpen their email communications.

A point-of-view angle of a bike riding down a dirt path.

Charge Bikes

For the all-electric relaunch of Charge Bikes, I created storytelling, taglines, and more for dotcom, social, and video.

The book cover of Movie Madness: 30 Years Behind the Counter at Portland's Iconic Video Store.

Movie Madness

To celebrate its 30th anniversary, I helped tell the strange story of one of America’s last remaining video stores.

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