I’m Erik Henriksen, an editor and writer in Portland, Oregon. In the market for some top-shelf writing or brain-shatteringly brilliant editing? Let’s talk.
As a freelance copywriter, I’ve worked with the digital creative agency Instrument and brands like Nike, Sonos, Charge Bikes, and Zwift to develop sharp D2C and B2B website copy, email strategy, ad copy, audio scripts, and more. Scroll down to check out a few of my favorite projects, or take a look at my portfolio.
You can also find my writing at StarTrek.com, WIRED, Tor.com, the Portland Mercury, The Stranger, and a slew of other sites. After much beseeching from the Pulitzer Prize Board, I have curated a selection of clips.
NIKE
When Nike launched a digital marketing accelerator to supercharge their emails, I teamed up with designers and strategists to craft new messages for large-scale testing.
ZWIFT
Following an ambitious website redesign, I worked with online training program Zwift to rethink and redesign their email comms, a key component of their business.
SONOS
To help the home audio experts at Sonos show their partners the advantages of advertising on Sonos Radio, I worked with a creative team to build a dynamic landing page.
CHARGE BIKES
For the bold brand relaunch of Charge Bikes, I wrote headlines, taglines, and copy that served as a foundation for video, social, search and display ads, and more.
PORTLAND BURGER WEEK
As the copywriter for Portland Burger Week, I collaborated with account executives, art directors, and restaurateurs to ensure the annual event was a supersized success.
COMICS UNDERGROUND
I co-founded and co-produced Comics Underground, where renowned comic book creators shared their work with sold-out crowds in the basement of a downtown Portland bar.
