When Nike launched a digital marketing accelerator to supercharge their emails, I teamed up with designers, producers, and strategists to create a series of emails for large-scale testing — emails with differing goals and audiences, and emails that utilized both established content and all-new hypotheses. From subject lines and preheaders to emojis and CTAs, everything was on the table — which meant writing huge amounts of strong, sharp copy while staying true to a brand known all over the world.

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