To support two major product launches — a line of premium, customizable refrigerators and a suite of AI-powered washers and dryers — I worked with producers, strategists, and designers to develop marketing landing pages, product display pages, and interactive components for, along with subject lines, preheaders, and body copy for massive email campaigns and bite-sized push notifications. Focusing on design and innovation, this cross-channel work imbued Samsung’s internationally known voice with an authentic, engaging relevance for millennial families.

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